Free · Takes 2 Minutes Per Platform

Turn every store visitor
into smarter ads.

Connect your Meta, Google, and TikTok pixels to your Payza store and start feeding your ad accounts real buying behavior — who viewed, who added to cart, and who actually paid. No developer needed.

Meta Pixel
Google Tag
TikTok Pixel
Why This Matters

Running ads without a pixel is
like advertising with your eyes closed

Without this, Meta, Google, and TikTok only know your ad got a click. They have no idea what happened next — did that person actually buy something? A pixel closes that loop.

🎯

Retargeting that works

Someone views a product but doesn't buy? They'll start seeing that exact product in ads across Facebook, Instagram, and TikTok — bringing them back to finish the purchase.

👥

Lookalike audiences

Once the pixel knows who your real buyers are, these platforms can find thousands of new people who share the same buying patterns — without you having to guess who to target.

📉

Lower cost per sale

Ad platforms automatically stop showing your ads to people unlikely to buy and spend more on people who will — the same budget goes further, because the algorithm has real data to learn from.

What Gets Tracked

Five events, completely automatic

The moment you paste in a pixel ID, your entire store starts reporting this funnel — nothing else to set up, on any page.

1

Store Visit

Every visit to your store is logged the moment someone lands on it.

PageView
2

Product Viewed

Someone opens a specific product — now you can retarget people interested in exactly that item.

ViewContent
3

Added to Cart

They liked it enough to add it — one of the strongest buying-intent signals there is.

AddToCart
4

Checkout Started

They were seconds away from paying — this is exactly who retargeting ads should chase first.

InitiateCheckout
5

Purchase Completed

The payment actually went through — this is the signal that trains the ad platform to find more real buyers, not just clickers.

Purchase
Setup Guide

Get your ID from each platform

You only need the ones you actually advertise on — skip the rest.

Meta Pixel

For Facebook & Instagram ads
  1. Open Meta Events Manager at business.facebook.com/events_manager
  2. No pixel yet? Click Connect Data Source → Web → Meta Pixel and give it a name
  3. Click into your pixel — copy the ID number shown at the top, e.g. 1234567890123456
Open Meta Events Manager →

Google Tag

For Google Ads & Google Analytics (GA4) — either works
  1. Analytics: analytics.google.com → Admin → Data Streams → your web stream → copy the Measurement ID, starts with G-
  2. Or Google Ads: ads.google.com → Tools → Conversions → your conversion → copy the Tag ID, starts with AW-
  3. Paste whichever one you have — both formats work the same way here
Open Google Analytics →

TikTok Pixel

For TikTok ads
  1. Open TikTok Ads Manager → Assets → Events
  2. Click Web Events → Manage — create a new pixel if you don't have one yet
  3. Copy the Pixel ID — a long string starting with C
Open TikTok Ads Manager →
Two Steps On Payza

Adding it to your store

1

Open Store Settings

From your Payza dashboard, go to Store Settings and scroll to the 📈 Ad Pixels section.

2

Paste & Save

Paste each ID into its matching field — leave any platform blank if you don't advertise there — and hit Save Changes.

That's it — no code to add anywhere else. Every page on your store starts reporting immediately.

Ready to make your ads smarter?

Log in, open Store Settings, and connect your first pixel in under two minutes.

Go to Dashboard →
Common Questions

Frequently Asked

❓ Do I need all three platforms?

No — only add the ones you actually run ads on. It's completely fine to fill in just one, or none at all.

❓ Will this slow down my store?

No noticeably — these are the exact same standard scripts every major online store uses worldwide, loaded the same way Meta, Google, and TikTok themselves recommend.

❓ Can a customer's refresh count as two sales in my reports?

No — the Purchase event is guarded so it only ever fires once per order per browser, even if the success page is refreshed or revisited later.

❓ Does this cost anything extra on Payza?

No, this feature itself is free. Running the ads on Meta, Google, or TikTok has its own separate cost, set directly with those platforms.

❓ How do I check it's actually working?

Install the free Meta Pixel Helper or TikTok Pixel Helper Chrome extension and browse your own store — you'll see the pixel fire in real time. For Google, check Analytics → Reports → Realtime while browsing your store in another tab.